I put a cute little tavern here in town (Stop Lite Inn) on the internet yesterday.
I used Blogger as the platform. They didn't want to spend any money, and I couldn't really see a reason they should. However, it is a bit unconventional and I am curious to see how it works out.
Does putting a small, local brick and mortar business on the web really generate more business? What is the ROI? I couldn't find any hard facts to build a case. My intuition tells me there is a cost to NOT being on the internet. I believe the internet is the 21st century version of the Yellow Pages. But I don't have a strong story for spending a lot of money on a website for these small retailers.